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Advertising Claims in 2008

Once agin its interesting to look at what claims have been made by new product launches in 2008.

 

from: Food & Drink Europe (click image for full story online)

 

Mintel, who derived the results from their Global New Products Database, found that globally 23 % of all new products launched made [...]

French Retail Foods – Observations 1

I am in France for a few months and have already been surprised by a number of differences between South African and French food products. Some really nice and different products are on the shelves, many showing the deep commitment of the French to food and eating!

I intend blogging every now and again on [...]