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 While the article links Kenyan beer to Senator Obama (the son of a Kenyan) now running as presidential candidate of the US, it is of more interest for information on selling alcoholic beverages to consumers at the bottom of the pyramid
from: San Francisco Chronicle (click image for full story online)
Consumers [...] Some of the uniqueness of supplying consumers at the Bottom of the Pyramid is illustrated by this view of what drives product purchase by the very poor from the Perspective 2.0 Blog. When income is irregular and unpredictable, both in amount and frequency, such as it is for the majority at the bottom of the [...] Having recently spent lot of time scouring the INTERNET I have been struck by the focus that there is now on two issues that impact on development in Africa – Biofuels and BOP enterprise models. Biofuels As Europe and the USA see the effect expanding refining is having on their agriculture and understand the overall [...] |
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