Tag Archives: standards

Business Manual – Exporting Speciality Foods

I have blogged on the West African Tradehub before, but this is a look at specific information and an assessment of it practicality and applicability.





from: West Africa Tradehub
(click image for full story online)


Every small food business workshop surely lists export as an opportunity in their SWOT analysis. What the vast majority are unable to do is to understand the implication of a strategy that focuses on export. Therefore it gets written up and maybe posted on the webpage more in excitement and optimism that in expectation.

This manual should be prescribed reading for the facilitator of such workshops, but more importantly seems to be a realistic HOW TO manual for a business wishing to consider the potential of entering and export market and also its checklist and directory as an exporter.

The manual appears to be pretty comprehensive, but if anyone who has practical experience could offer feedback I would be happy to publish that here.

The Table of Contents is copied below:

Why this export guide?
1. Success in exporting specialty foods
1.1. Why should your business export?
1.2. How does international trade differ from domestic trade?
1.3. In-house management issues involved in the decision to export
1.4. Importance of an export marketing strategy
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The Return of the “Curvy Cucumber and Knobbly Carrot” to EU Supermarkets.

Consumers in Europe are likely to increasingly see fruit and vegetables with less than perfect appearance (the so called “wonky” produce) on their supermarket shelves from July 2009 as the EU tries to reduce its bureaucracy


Attractive and wholesome fruit and vegetables like these feed the world but have, over the last few decades, lost their place in the “First World’s“ supermarkets to perfectly shaped and coloured specimens. Through the supermarket pushing “quality” and bureaucrats busying themselves, visual standards gained a status that has had negative impacts for the consumer, the farmer and the environment. The European Union is well known for the banana standard which, after a year of study, stated that a banana should be “5.5 inches long and 1.1 inches wide, and could not be abnormally bent”. This allowed the EU to advantage bananas from the Caribbean (mainly its former colonies) that met the standard to the disadvantage of Latin American producers who were backed by USA based multinationals. Rulings by the World Trade Organisation and the threats of the US lead to a truce with the tariffs being removed progressively. But now regulations on 26 fruits and vegetables have been repealed while member states can allow the sale of 10 other products which do not meet the standards, so long as appropriate labeling is used.

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