Tag Archives: SME

Food Chain – New Food Processing Journal – Free 1 year Subscription

Food Chain – a Journal well known to small scale food processors in the 90s, is being relaunced with a wider view of the issues effecting the success of food processing in development.

Food Chain  new journal for 2011  Inbox

from: Practical Action Publishing
(click image for full story online)

Clicking on the email I received above will take you to the web page where you will be able to get more information about the contents of the journal.

You will also find a link to an email address where you can subscribe to a free electronic subscription for the first year.

This looks like its going to be a valuable resource especially if we all make contributions.

Marketing Strategies For Micro and Small Enterprises – Free Online Manual Series

Here is another document from the Ethiopian Business Development Network – the manual on Marketing Strategies For Micro and Small Enterprises in Ethiopia was published in Addis Ababa in February 2004.

Marketing_Stratergies_MSEs.jpg

from: EBDSN
(click image for full story online)

The 65 page manual starts with a review of the problems faced by the sector, which refreshingly emphasis business shortcomings rather than jumping to finances as is often the case in communities of uncommitted “entrepreneurs” in Africa.

Next it formulates a 5Ps of marketing consisting of Product, Price, Place, Promotion and the entrepreneur (Person) and then discusses approaches to a range of issues such as quality, location, pricing, distribution, finance and competition.

There are extensive sections on bidding for tenders and managing costs and pricing as well as sections on product development and market research.