This is a really good concept from Australia.
Perfectly good bananas, which have been marked or are not quite the right size or shape are classified as having been “Tickled by Nature” rather than being labeled as second grade.
(click image for full story online)
Tickled b Nature bananas are cheaper which is a great benefit to the consumer but still make it into the market gaining income that would otherwise have been lost.
More interestingly it is also a innovation which reduces waste and reduces environmental impact, water usage and specifically carbon emissions.