Tag Archives: organic

Organic Business Guide – From field to market

This is not an organic food processing book that aims to get businesses into Organic Production. It is however a complete book on Organic business that will give the Food Processor a very good background if they are trying to bring organic into their business.

Organic Business Guide - Wikibooks, collection of open-content textbooks.jpg

(click the image to open website)

The complete book covers a range of topics including:

  • Organic production and Fair Trade
  • Starting from the market
  • Developing organic value chains
  • Designing the organic production system
  • Planning and managing your business
  • Organising producers for the market
  • Certification and internal control systems
  • From field to market
  • Marketing

A nice overview of the complete value chain of organic food which does have a small section on food processing of organic foods is presented in “From field to market”. This will give the food processor a good overview.

Organic Business Guide_From field to market - Wikibooks, collection of open-content textbooks-2.jpg

(click the image to open website)


Small Manufacturers/Brewers Can Still Triumph

This is a lovely story by FoodWeek.com of a tiny BioGro certified family brewery in Taranaki, Mike’s Organic Brewery. It won the Supreme Award for branding and packaging at the 2009 BrewNZ International Beer Awards.


Premium Organic Beer.jpg

from: Mike’s Organic Brewery
(click image to visit the site)


With 74 of the country’s top brewers and around 150 international entries from as far away as Russia entering Ron Trigg beat the armies of marketing consultants behind corporate brewing giants with a simple approach. He personally went into supermarkets, took note of what stood out on the shelves, and then worked with a local design company to rebrand his beer and put it in a package customers would notice.

He reckoned he just needed to get his product recognised and remembered – he gave it memorable name, a distinctive logo and cartons that when form a advertising wall.

Interestingly the design recognised with awards has also succeeded in the market with sales increasing 10 fold.

I really like this story – its the innovation, common sense and persistence not the big budget that worked.


Low Carbon, Organic Wine.

Amazing story of how Tetra Pak gets into the higher end of the wine industry by playing on climate change and environmental issues.


Yellow + Blue Wines Expands Its Use of Sustainable Tetra Pak Cartons _ TreeHugger.jpg

from: Tree Hugger
(click image for full story online)


The non returnable glass bottle with a cork is the traditional container for selling wine. In the past the bag in a box and aseptic cartons have been introduced to try and reduce the cost.

But now we have graphically exciting cartons used to deliver organic wine with a low carbon footprint! If that is not a niche market I am not sure what is.

A study by by Franklin Associates (financed by Tetra Pak but carried out used standard methods) showed that whereas a 1l Prisma carton emitted 172 g/litre of wine a while a glass bottle emitted 870 g/litre.


Freegans are anti-consumerist individuals employ alternative living strategies based on “limited participation in the conventional economy and minimal consumption of resources.

Amongst other they salvage discarded but unspoiled food that has passed its best by date, as a political statement not because they are poor or homeless.

This seems a very weird and almost humourous concept, but this site used it to link to the major food wastage problem in the UK.


Bringing an end to the food waste shame.jpg

from: FoodNavigator
(click image for full story online)


Some quotable extracts from this webpage:

    • “It is estimated that one third of all waste going to landfill comes from the food sector, and one quarter of this could have been consumed.”
    • “It showed that UK consumers are throwing away a total of £10bn worth of food each year. It said that the widespread concern about soaring food prices “sits awkwardly” alongside proof that consumers dispose of 6.7m tonnes of food waste each year, 4.1m tonnes of which could have been eaten. This equates to £420 per household every year.”
    • “Redistribution schemes such as FareShare can help reduce the 1.6m tonnes coming from retailers. This UK charity offers tailored solutions to the food industry by taking companies’ surplus and waste and distributing the edible food through a community network of over 500 organisations that help disadvantaged people.
      Last year, FareShare helped save 2,000 tonnes of edible food from landfill, providing meals for 3.3m people. This in turn meant 13,000 tonnes less carbon dioxide was emitted into the environment.”

Some of our previous posts linked to food waste:

WASTE – Food, Energy, Water & Time
Mali’s Mangos
One Million Tubs of Yoghurt
Biofuels From Waste

Organic Foods in the Food Crisis

The movement in the Organic food market is important to Africa is we do intend increasing the use of Organic as a selling point, but also because it is an indicator of how people in Europe are going to react to increasing food prices.

Tesco, the UK chain, decreased it’s prices in August 2008 by up to 25 per cent, “in response to feedback from consumers who are feeling the effects of the credit crunch” Tesco believe
consumers were already less willing to pay the premium price of Organic Foods, in the face of higher prices on basic commodities and the general economic downturn.

Late in August USA Today reported on declines in the growth of Organic food in the USA, which they linked to their premium price.


Organic food sales feel the bite from sluggish economy - USATODAY.com.jpg


At the end of August the Guardian reported on data collected for it by market research group TNS.


Shoppers lose their taste for organic food | Environment | The Guardian.jpg

from: Guardian
(click image for full story online)


The information showed the UK suffered the worst decline in sales over the last 10 years. Although the Soil Association had different data they acknowledged the fact that the consumers situation was definitely effecting sales.

The Private Sector Development Blog of the World bank noted the decrease reported on by the Guardian , but added that the effect on purchases from Developing Countries will be lower because most Organic Food is purchased from Developed Countries.

Another article by the Guardian wondered whether this quick reversal in the face of the economic downturn indicates that the Organic movement is just a fad.

On the other hand the Dane’s consumption of organic foods seems not to be effected by food price increases.


Gloomy Economy Doesn_t Stop the Danes From Eating More Organic _ TreeHugger.jpg

from: Tree Hugger
(click image for full story online)


Tree Hugger believes this is a result of an older organic system and the fact that retail is wider spread, down to the corner store.

Interesting is the fact that Restaurants & Caterers can be certified at bronze, silver and gold levels, depending on the content of organic ingredients in their food.

The final question is what effect will the current financial crisis, assuming its is going take years to correct, have on the development of the Organic Sector over the short and medium terms.

More Food Trends

A previous post looked at consumer food trends from a British source and noted the lack of such a list from Africa.

Now another view on Food Trends, this time American

Industry Trends | The 6 top trends in food processing | Food Processing.jpg

from: FoodProcessing.com

(click image for full story online)


Comparing the two is informative

FoodTrends.ods - NeoOffice Calc-2.jpg


Organic and Health are of interest to both while the environment is of no interest to the Americans (while Bush rules anyway) and Portion control is on no interest to the British.

Maybe the biggest difference which is reflected in the focus on taste based trend in Britian – maybe the Americans food taste matches their beer taste which is sad!