Ethiopia has recently settled a trademark dispute with Starbucks, which gives Ethiopia the right to trademarks for certain coffee variaties.
from: Anansi (click image for full story online)
Following this Ethiopia has commissioned Brandhouse to assist in branding and promoting Ethiopian coffee, while maintaining its links with Starbucks.
The objective is clearly to grow sales and income – possibly a more realistic approach than the baobab story outlined in the post of a few days ago.
Many years ago Monty Python had a sound bite on a crisp factory that sold salt and vinegar ice and crispy bacon ice creams – it was counter posed by a shop that sold strawberry flavoured chips!
But now its for real and not a joke!
Its described as:
Fleur de Sel caramels covered in a chocolaty coating blended into caramel ice cream with caramel ribbons and French sea salt accents. Crisp, salty nuances harmonize with rich, creamy caramel for the ultimate combination of sweet and salty.
I look forward to tasting it, but wonder where? my family would be conceptually opposed to the mixture of sweet and salty.
What is interesting about this is the focus on tastes linked to foreign countries. This ties in with some on my previous blogs on Trends and some foods I’m seeing in France. Maybe with a mobile and frequently holidaying population products from far away countries have an appeal – even if the flavour is not strictly a flavour of the country. The consumer’s taste and marketing needs over rule the local flavour profile and become a concept. Amarula Cream is a classic example of this – more about this one day perhaps.