Tag Archives: marketing

Marketing of Functional Food and Beverages – Free Online Information

This is a useful short report of 9 pages that covers many issues and includes a useful categorisation using twelve medical issues that can respond to functional foods.


from: Food Product Design
(click image for full story online)

One of the functional food trends that the report mentions are superfruits, which are a great opportunity for entrepreneurs who have access to un commercialised natural resources.

Snails- Export Opportunity For Africa.

This manual, as its title implies is focussed on the farming of snails covering the topic in great depth.



from: Anancy
(click image for full story online)


There is, however quite a lot online on the marketing and processing of snails in a number of different sources. To have a look click this link and you will be assisted to make a google search which should give you a good start to finding useful information.

Anyone with information to share can email me here. and I will add links here.


Advertising Claims in 2008

Once agin its interesting to look at what claims have been made by new product launches in 2008.


Natural comes out top in new product claims 2008.jpg

from: Food & Drink Europe
(click image for full story online)


Mintel, who derived the results from their Global New Products Database, found that globally 23 % of all new products launched made natural claims lower than the high of 36 % in the UK.

While products claiming added nutrients appeared on only 5% of new products (much down on 2007) those claiming to have some component reduced (eg fat, calories) represented 18%.

This can be interpreted to mean that natural is a new focus of those looking for healthy living, with lest emphasis on additives and reduced foods.

‘Convenience’ and ‘ethical and environmental’ appeared on only 12 and 5 % of new products respectively highlighting the need for innovative natural products,

I doubt that this applies in African markets and present it as maybe a indication of what the future could hold.

Marketing You Production

The image below may make you think this web document is too simple, but believe me to know how to sell your product is where most enterprises fail.

unfortunately these documents, which were free downloads, are no longer available as such, but visit AGROMISA to source copies.

(click image for full story online)



The book, as the contents extract below will show, is very thorough in what it covers. However, the approach it uses makes it simple and easy to understood.

1 Introduction 6
2 The market: price, demand and supply 8
3 Marketing 17
3.1 The choice of product 17
3.2 Location 18
3.3 Transport 19
3.4 Storage 19
3.5 Processing 21
3.6 Presentation 23
3.7 Service and promotion 24
3.8 Financing 25
4 The choice of a product 26
4.1 Land, labour, money and knowledge 27
4.2 Social relationships 28
4.3 Choosing a product: the market 30
4.4 Switching to a new product 33
4.5 Producing various products to reduce risks 35
4.6 Selling 35
4.7 Imports 36
5 To market or sell a product 37
6 How to produce successfully for the market 51
7 Financing 57
8 Cooperation and organisation 60
9 Forms of cooperation 67
Appendix 1: Cost price 72
Further reading 74
Useful addresses 75