I have blogged on the West African Tradehub before, but this is a look at specific information and an assessment of it practicality and applicability.
(click image for full story online)
Every small food business workshop surely lists export as an opportunity in their SWOT analysis. What the vast majority are unable to do is to understand the implication of a strategy that focuses on export. Therefore it gets written up and maybe posted on the webpage more in excitement and optimism that in expectation.
This manual should be prescribed reading for the facilitator of such workshops, but more importantly seems to be a realistic HOW TO manual for a business wishing to consider the potential of entering and export market and also its checklist and directory as an exporter.
The manual appears to be pretty comprehensive, but if anyone who has practical experience could offer feedback I would be happy to publish that here.
The Table of Contents is copied below:
Why this export guide?
1. Success in exporting specialty foods
1.1. Why should your business export?
1.2. How does international trade differ from domestic trade?
1.3. In-house management issues involved in the decision to export
1.4. Importance of an export marketing strategy