This article by Dr Wayne Morley, Head of Food Innovation at Leatherhead maybe reflects his 20 odd years at Unilever!
The first four rules are related to taste, another three to human interactions within the company, two regarding the supply chain and the last on being an ambassador for your product. Not that much on science and technology although that sits BEHIND everything.
Its too easy to let the technology and innovativeness of the product to override the other issues that need to be in place.
This is a short, 2 page summary of a report by Leatherhead on the world food colourant market.
from: FoodBev (click image for full story online)
As well as information on the market and market trends the summary lists, with brief explanations, the four largest suppliers and the food groups where colourants are used. Amongst the interesting information in the summary is:
global market for food colours expected to reach US$1.6bn by the middle of the next decade – up 10% compared with present levels
demand for natural colours has increased by almost 35% in value terms since 2005
natural varieties’ share of the global food colours market increased from about 31% in 2005 to 36.2% in 2009
challenges exist to the use of natural colours, and not least is their stability
One would have to approach Leatherhead for more detailed information.