Tag Archives: FMCG

Trends in Processed Foods – In Africa?

I regularly get access to articles like the one illustrated below which give a view of what the trends in foods for the “Western Market”

Food Science Central - Ten trends to watch in packaged goods in 2008.jpg

 

This is always interesting but not really of direct applicability to any but a small part of the African market. I find this list interesting in that it hardly covers an issue that links to actually liking and enjoying the food but rather links to health and fitness issues.

To the entrepreneur it maybe gives an idea of what may happen in the future and at least keeps him thinking and in touch with what’s possible. It doesn’t really help in exporting as practically no cutting edge secondary products are exported from Africa.

What would be interesting is what are the food product needs and trends of the African consumer. I am not sure that this is available and would really ask that anyone who has such an article discuss it in the comments

If this article is of interest but you would prefer to get it via email than having to download it email me by clicking hereand I will send it to you by return email.

One of the items on the above top 10 is Out of Africa which is described as

Out of Africa

In a world that is getting smaller by the minute, the continent of Africa remains a mystery for most. That could be changing. We are just beginning to see an influx of African ingredients like shea butter and baobab oil into new non-food items like skin creams and cosmetics. For foods, hot peppers like African birds eye chili – also known as Peri-Peri – are beginning to appear in new sauces and condiments. And flavours from North Africa like couscous, for instance, are also gaining ground.

Besides the fact that I thought couscous was a cereal food and not a flavour, I am very interested in this. I have pushed attempts at commercialising indigenous foods for some time with little success. But maybe the time is now coming – there are after all more curry take aways in England than Fish & Chip shops! and its not just a mirror of immigration.