Tag Archives: BDS

Marketing Strategies For Micro and Small Enterprises – Free Online Manual Series

Here is another document from the Ethiopian Business Development Network – the manual on Marketing Strategies For Micro and Small Enterprises in Ethiopia was published in Addis Ababa in February 2004.

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from: EBDSN
(click image for full story online)

The 65 page manual starts with a review of the problems faced by the sector, which refreshingly emphasis business shortcomings rather than jumping to finances as is often the case in communities of uncommitted “entrepreneurs” in Africa.

Next it formulates a 5Ps of marketing consisting of Product, Price, Place, Promotion and the entrepreneur (Person) and then discusses approaches to a range of issues such as quality, location, pricing, distribution, finance and competition.

There are extensive sections on bidding for tenders and managing costs and pricing as well as sections on product development and market research.

Ethiopian Business Development Services Network

The site of the Ethiopian Business Development Services Network will be of great value to Ethiopian businesses, but also contains some information that would be of interest to any entrepreneur considering a food processing business.

In particular it has a detailed section on costing with a focus on fixed and variable costs, price setting and cost reduction.

Business Development Services Ethiopia.jpg

from: EBDSN
(click image for full story online)

This appears to be a simple and clear manual that is focussed on the needs of the less experienced entrepreneur.

The article on product development is a more theoretical document, but is well set out and covers the theory of Product Strategies, Market Research, Quality, and Product Strategies.

Business Development Services Ethiopia-1.jpg

from: EBDSC
(click image for full story online)

It also gives a checklist to guide planning.