Is this a real product or is it a marketing man’s response to a consumer trends survey?
click the image to open the note
So what are the claims of this juice range
- Cold Pressed
- High Pressure Processed
- Probiotic culture
- Fresh ingredients
- Never heated
- Gluten Free
Very cleverly the probiotic survives high pressure process, so can essentially be added before the juice is high pressure processed to maximise its shelf life. By the way its not 100% clear if in bottle HPP processing is used or not – I ams to follow up on this.
The ingredients foci on healthy foods using citrus to improve the flavour of what they call Green Juice. Green Harmony includes the following ingredients – “Organic cucumber, Organic Apples, Organic Romaine Lettuce, Organic Kale, Organic Celery, Organic Lemon, Organic Spinach, Organic Parsley and Over One Billion Deliverable Probiotic Cultures”
So many characteristics that one wonders if it is not overdone, I don’t think I can find another processing/ingredient issue to add. Thats assuming there are no colorants or flavours added.
Then this high tech product goes into a very homely looking package about which there are no environmental claims made. There is also no focus on sustainability which may be a problem with a juice that requires 5 kg of leafy green vegetables to produce 473 ml of juice.
Also read about: Difference Between Magic Bullet And Nutribullet.
PetroSA has been in the news along with other state linked organisations regarding excessive and in some cases illegal purchases of World Cup tickets.
PetroSA expenditure of R 12 500 000 for 1 000 tickets is amazing!
(click the image to open website)
And its not that this is the press exaggerating – the information is from a parliamentary answer to a question by Mr S C Motau, that is available online.
The Minister of Energy notes that half the tickets were for PetroSA staff members and the other 500 were be used “to engage, build and strengthen relationships with targeted local and international stakeholders”
Looking in a bit more detail, the 1000 tickets referred to by the minister would have cost R 12 500 each. Given that the most expensive tickets for the final are R 6 900, PetroSA have either been ripped off or the amount is for other costs such as transport and accommodation. If 500 tickets are for staff at say R 400 each and the other 500 are tickets for a member of staff and say 2 visitors, then assuming a ticket price of R2 800 (best tickets for a quarter final) the extra cost per visitor is R32 700 – maybe a business class ticket and a few nights in a hotel? It is finally instructive to think of the logistics, with the assumptions above and assuming tickets were given for all games it would mean an average of 10 to 11 visitors per game – how this was handled in terms of the accompanying PetroSA staff is interesting.
However this kind of calculation could be misleading, so I am going to take this up with PetroSA to get the real information.