Is this a real product or is it a marketing man’s response to a consumer trends survey?
click the image to open the note
So what are the claims of this juice range
High Pressure Processed
Very cleverly the probiotic survives high pressure process, so can essentially be added before the juice is high pressure processed to maximise its shelf life. By the way its not 100% clear if in bottle HPP processing is used or not – I ams to follow up on this.
The ingredients foci on healthy foods using citrus to improve the flavour of what they call Green Juice. Green Harmony includes the following ingredients – “Organic cucumber, Organic Apples, Organic Romaine Lettuce, Organic Kale, Organic Celery, Organic Lemon, Organic Spinach, Organic Parsley and Over One Billion Deliverable Probiotic Cultures”
So many characteristics that one wonders if it is not overdone, I don’t think I can find another processing/ingredient issue to add. Thats assuming there are no colorants or flavours added.
Then this high tech product goes into a very homely looking package about which there are no environmental claims made. There is also no focus on sustainability which may be a problem with a juice that requires 5 kg of leafy green vegetables to produce 473 ml of juice.
A new idea that also allows the consumer to generate income for development is the Australian Shebeen. This food and drink outlet carries products that are linked to specific developing countries e.g. Tuskers from Kenya, Valdivieso Pinot Noir from Chile and Mumma Ho’s Vietnamese meatball.
It then distributes “100%” of its profits to “Not for Profits” in the country of origin of the food or drink bought.
I really like the idea, but it needs more information and transparency to understand its real benefit. Does $2 really go to development for each beer drunk as reported in one story?
what are profits – e.g. how are salaries, disbursement and reinvestment set
how are “Not for Profits” selected and what is the cost of this
how do normal developed country products contribute
is this a once off or is it scalable – i.e. when do we see an Australian she been in Soweto
I will be following up on this over the next while.
I have written on Food Waste now and then as it's clearly a part of the food supply system where the world can grow food availability using existing technology.
Now a UNEP/FAO lead campaign, supported by initiatives such as WRAP, has been launched.
click image to visit the site
Think-Eat-Save and the slogan “Reduce Your Foodprint” seem to indicate that it is focussed on the consumer, but the information on the site is not limited to the household. The initiative seems to be focussing on the complete food chain.
There is already a wealth of information here, presented in a very readable way, and there are indications of actions to promote awareness and action.
Think-Eat-Save rests on four pillars
Awareness raising on the impact of, and solutions for food loss and waste.
Collaboration and coordination of world-wide initiatives on food loss and waste reduction.
Policy, strategy and programme development for food loss and waste reduction.
Of course that about food processors is only to get you to have a look at this.
On the other hand this approach to life can be applied to everything, including food processing.
By the way I am a great fan of Steve Jobs and Apple devices, but not of what his company has done to the world. That a company making fun gadgets should be the most valuable company in the world and bigger than many countries of the world, needs consideration. That it makes otherwise productive people inanely make repetitive tweets/comments is sad. Worse, that these mainly get lost in the billions of others and remain unread but stored for decades!
Over the next while there will probably be a number of posts showing that smaller alternatives to the multinational food companies, are where growth is happening at present. An interesting question is does this also bring the “try it quickly and fail” approach used in the computing industry to the Food Industry?
click the image to visit the website
Here again we have the demonstration that the US brewing industry has moved from supplying only the bland beer that was the consequence of centralisation and wide distribution. The consumer really wants more interesting, flavoursome local beers whose brewing value chain can unluckily (luckily actually) not be scaled up in the multinational brewing system.
There’s quite some controversy around the new low energy light bulbs. Much depends on how long the bulbs actually last. This is quite difficult as it comes down to perception because it’s not possible to measure the running time of a build in normal household operation.
So when 3 of the 4 the CFLs in my houses street lights failed I had the opportunity to do some experimenting. This post will record what I installed and when so that I can get some firm data.
photo by DIGIVU under Creative Commons some rights reserved
So I put in three new bulbs on 25 March 2012, I have gmailed 3 photos of the bulbs after they were installed, to form a record of the start of lfe of each bulb.
I installed a 11w, Eurolux CFL that cost R 26.99, a 9w, Eurolux CFL at R 29.99 and a 40w Radiant incandescent bulb that cost R 8.99.
The theory says that the CFLs are cheaper after a couple of months and half the total cost after 5 months – see the image below.
Graph prepared by DIGIVU on Apple.Numbers under Creative Commons some rights reserved
However, the real outcome depends on the life of the various products. I must admit though that it seems likely that the CFLs will give big savings as their specified life is more than 5 times the period show in the graph.
There seems to be an outcry in the UK, because it has come to light that chocolates labeled Fairtrade may actually contain no Fairtrade cocoa (cocoa produced by disadvantaged third world farmers) because all cocoa is mixed before distribution to manufacturers.
While this may be the case and is quite disturbing, I still believe the labeling of a product as Fairtrade when only a portion (now shown to be an unknown portion) of one of the many ingredients in an organic chocolate bar allows the supplier to use the Fairtrade logo!
The ingredient list, gives cocoa butter as only the third ingredient after sugar and wheat flour for Kit Kat and sugar and milk for Dairy Milk Chocolate. So way less than one third of the ingredients are actually Fairtrade ingredients, if 20% (which is extremely optimistic) of UK cocoa were Fairtrade it would be a maximum of only 6%. So why can the bar as a whole be termed a Fairtrade Chocolate Bar?