Often the Food Processor and Government are at loggerheads over laws and regulations. This is especially true for the small manufacturer where the call is always against the red tape that throttles the enterprise. I have no idea what this relationship is like in Alberta, Canada.
However the Alberta Government supplies useful information that is free to download, even by South Africans!
(click image for full story online)
There seems to be an enormous amount of information. The example below is on packaging and focuses on two issues the processor needs to consider when choosing and designing packaging – safety aspects and consumer preferences.
The information is concise and sensible for inbstance:
“It’s all in the package,” is a favorite expression of marketers. To sell your product, you must attract and inform the customer. Unless someone has the opportunity to taste your product, the only chance you have of convincing a consumer to purchase is through your packaging. Tour any supermarket and note what catches your eye, and why. This will convince you of the important role of package design.
Look at the Competition
Before you decide on your package and label do some market research. Start by visiting stores that carry products you are interested in. Look at competitors’ products. Look through the other aisles while you are there. You just might find some new ideas. Packaging changes constantly. What new innovations are there in tamper proof, recyclable and reusable packaging? Trade shows are great places to learn about package and label trends. You do not want to reinvent the wheel. You want to use existing containers, boxes, tins and bottles in new and exciting ways.