Amazing story of how Tetra Pak gets into the higher end of the wine industry by playing on climate change and environmental issues.
(click image for full story online)
The non returnable glass bottle with a cork is the traditional container for selling wine. In the past the bag in a box and aseptic cartons have been introduced to try and reduce the cost.
But now we have graphically exciting cartons used to deliver organic wine with a low carbon footprint! If that is not a niche market I am not sure what is.
A study by by Franklin Associates (financed by Tetra Pak but carried out used standard methods) showed that whereas a 1l Prisma carton emitted 172 g/litre of wine a while a glass bottle emitted 870 g/litre.