Designer Ethiopian Coffee

Ethiopia has recently settled a trademark dispute with Starbucks, which gives Ethiopia the right to trademarks for certain coffee variaties.

Ethiopia adds luxury coffee to brand identity | Annansi Chronicles.jpg

from: Anansi
(click image for full story online)

 

Following this Ethiopia has commissioned Brandhouse to assist in branding and promoting Ethiopian coffee, while maintaining its links with Starbucks.

The objective is clearly to grow sales and income – possibly a more realistic approach than the baobab story outlined in the post of a few days ago.

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