This paper looks in some detail at the production of juice, jam, jelly and muffins from Marula, Monkey Orange and Embee.
click image to visit the site
The results are good and show a high degree of acceptance for the products made.
However, having just been looking at some of [...]
This is like a case study for the Product Lifecycle and the Ansoff Matrix approaches to market development.
Wedgewood have just come up with Race Food
click the image to visit the website
Which has a somewhat different feel to its existing product, which has a totally different look.
On the product lifecycle [...]
Over the next while there will probably be a number of posts showing that smaller alternatives to the multinational food companies, are where growth is happening at present. An interesting question is does this also bring the “try it quickly and fail” approach used in the computing industry to the Food Industry?
This page of links from the South African Bureau of Standards is really helpful for new and developing entrepreneurs.
Soda King seems to offer a fairly simple, sound and promising franchise.
click image to visit site
They are reasonably new so there are many opportunities for entrepreneurs in Africa, although there is also Tanzanian franchise not shown on this map.
click image to visit site
If you are interested I suggest [...]
New Markets, New Mindsets is a book that attempts to provide information to assist enterprises to sell to the very poorest – the so called bottom of the pyramid. It is based on real information from South African experiences.
The book says that no one has yet found the way to sell profitably and sustainably [...]
This processing centre in the USA appears to have managed to set itself up to support small scale processors, unlike many failed African attempts I have seen. It seems a sensible approach and I would really like to hear about successful businesses similar to this in Africa. But let's look at this one first.
Resources and Returns Compant Ltd is looking for investors in a watermelon juice factory, that will be able to produce 4 million liters a year of juice.
Image by Dave Harcourt is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
I have never seen or tasted watermelon juice and [...]
If you are looking at starting a new dairy business, this is a really good but simple starting point.
Image by Dave Harcourt is licensed under a [...]
This is a free 200 page manual developed for Food Processing entrepreneurs in India.
Since it’s written for Indian entrepreneurs a lot of the business information is only really applicable in India, but there is still a lot of interest. This free version was written around 2000, so if the numbers in the overview [...]