Keep Your Pinch of Salt Handy

As it becomes easier and easier to publish information in a credible looking way, I wonder if its for the good or not?

Patented__Pixie_Dust__Sterilization_Method_Introduced_for_Aseptic_Packaging_-_Quality_Assurance___Food_Safety


In November 2015 there were lots of stories, many very similar to each other, published on Pixie Dust. Only one that I saw really remarked on the technology and tried to evaluate it, the others seemed to cut and paste what I suppose was a press release. For me it “sounds to good to be true” – you add a small amount of a cheap substance which sterilises the container and its contents in a fail safe process. There is mention of a patent with more patents being developed and Performance Packaging looking for international partners. But what exactly is the patent and how far was the process of finding partners.

Even so the headlines use words like launched, introduced, offers, solution …… leaving readers with the impression it as available. But 6 months later there seems to have been nothing for months and no one has reported on follow up.

I am following up to try and see where this interesting technology is now.

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