Is this a real product or is it a marketing man’s response to a consumer trends survey?
click the image to open the note
So what are the claims of this juice range
- Cold Pressed
- High Pressure Processed
- Probiotic culture
- Fresh ingredients
- Never heated
- Gluten Free
Very cleverly the probiotic survives high pressure process, so can essentially be added before the juice is high pressure processed to maximise its shelf life. By the way its not 100% clear if in bottle HPP processing is used or not – I ams to follow up on this.
The ingredients foci on healthy foods using citrus to improve the flavour of what they call Green Juice. Green Harmony includes the following ingredients – “Organic cucumber, Organic Apples, Organic Romaine Lettuce, Organic Kale, Organic Celery, Organic Lemon, Organic Spinach, Organic Parsley and Over One Billion Deliverable Probiotic Cultures”
So many characteristics that one wonders if it is not overdone, I don’t think I can find another processing/ingredient issue to add. Thats assuming there are no colorants or flavours added.
Then this high tech product goes into a very homely looking package about which there are no environmental claims made. There is also no focus on sustainability which may be a problem with a juice that requires 5 kg of leafy green vegetables to produce 473 ml of juice.