This is an interesting device, which allows the drinker to add a concentrate sealed in the lid into a bottle of liquid.
The innovation comes in to go past the technology fun to products that really benefit from this new "lid". What about buying the lid and adding it to any water filled PET bottle , to produce an enriched, flavored water.
Have a look at this post and then admire the videos of examples on the Gizmodo website which is linked from the post,
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