Something as humble as a soup powder packet can be reengineered to reduce its impact on the environment.
Soup Packet – Climate Change and Sustainability Improvements
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What is interesting is the effort it takes and the focus on food quality that lies at the base of all decisions.
The statement that the most important thing is that the customer can feel good about asking the right choices for the planet is debatable. It's might be important to consider the impact on product cost and the sustainability of the effort when considering where to focus attention.