Oct 15 2012

Brewing in USA – The Small Option.

Over the next while there will probably be a number of posts showing that smaller alternatives to the multinational food companies, are where growth is happening at present. An interesting question is does this also bring the “try it quickly and fail” approach used in the computing industry to the Food Industry?

Crowds at US Small Brewing Show

click the image to visit the website

Here again we have the demonstration that the US brewing industry has moved from supplying only the bland beer that was the consequence of centralisation and wide distribution. The consumer really wants more interesting, flavoursome local beers whose brewing value chain can unluckily (luckily actually) not be scaled up in the multinational brewing system.

 

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