I have always thought that FAIRTRADE offered a marketing advantage to the small scale food manufacturer. After all the FAIRTRADE sales in the UK in 2009 were 800 million pounds!

Now in the last few days we see 2 very different stories on FAIRTRADE chocolate, in the Australian Foodweek.


(click the image to open website)



(click the image to open website)

Both of these raise questions and prompt me to write a few blogs trying to answer one that has been bothering me for some time. What fraction of, lets say Kit Kat’s raw materials, are FAIRTRADE? I will also be giving an overview of FAIRTRADE and how different organisations view it.

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