FAIRTRADE IN FOOD MANUFACTURING

I have always thought that FAIRTRADE offered a marketing advantage to the small scale food manufacturer. After all the FAIRTRADE sales in the UK in 2009 were 800 million pounds!

Now in the last few days we see 2 very different stories on FAIRTRADE chocolate, in the Australian Foodweek.

CadburyFairtrade-1.jpg

(click the image to open website)

 

BadFairtradeChoc-1.jpg

(click the image to open website)

Both of these raise questions and prompt me to write a few blogs trying to answer one that has been bothering me for some time. What fraction of, lets say Kit Kat’s raw materials, are FAIRTRADE? I will also be giving an overview of FAIRTRADE and how different organisations view it.

Leave a Reply

Your email address will not be published.