Here is a set of Top Ten Trends for 2010 from Innova Research. This is an interesting set as it has some new ones like Sustainability, Energy & cooking at Home.
(click image for full story online)
http://www.foodbev.com/report/the-top-10-new-food-npd-trends-for-2010
the ten trends are
Sense of simplicity – the downturn is blamed for people nostalgic for simpler times and simpler foods.
Sustainability – consumers are looking for locally sourced, more sustainable and fairly traded products.
Simple nutrition – consumers becoming tired of hard to see health benefits could look for products with traditionally perceived benefits such as fruit, vegetables and milk.
Functional foods – although labeling is making these difficult for manufacturers some will make it through and have a commanding position.
Immunity – Swine flu fears have created a demand for immunity boosting products in many countries which will need careful management on the health claim issue.
Energy – this established class of food in the USA seems to be coming to Europe.
Free from – the move to foods such as ‘gluten-free’, preservative free continue to be important.
Home cooking – consumers continue to rediscover their cooking and entertaining skills.
Extreme flavours – spicy food is expected to grow some say because of more exposure to Africa via the world cup
Real authenticity – foods promoted as authentic will need to be more thoroughly local eg ingredients
How do you see this – the one about Africa and extreme flavours seems nonsense based on a not so good understanding of what African Food is about to me? What do you think?Email me here, otherwise leave a comment.
Recent Comments