Aug 07 2009
Beautiful Trends and Useful?
There’s no doubt that these presentations of a pile of data on trends in grocery purchases are beautiful.
(click image for full story online)
The comparison between butter and margarine is striking. The consumption of butter fell as the cholesterol danger was pushed, allowing margarine to grow until the downside of that become obvious. The missing link in the story is at the bottom of this post!
If you go online you can use this data and the graphs interactively to look at a whole range of products, which is really impressive. The ring shows the percentage share of the various products – its instructive to watch this as you move the cursor over the years on the x axis.
The information is probably useful to UK food processors, although most of it is known anyway.
For African Food Processors it maybe shows what can be expected in Africa in the future and it could help an exporter.
But anyway its beautiful to see and use! and here’s the missing link:
