French Retail Food – Observation 7

I received many an amused smile at French and Italian breakfast tables, taking numerous close up photos of juice cartons. I was interested by the trends and approaches that were indicated by these products, present images of a selection of juices and elaborate on some of the obvious approaches.

Ethnic / Exotic – there seems to be a move away from a juice prepared from a simple well know juice to those from distant lands or even simple widely available fruits “spun” into something different.

Healthy / Nutritious – there is a strong implication that juices are healthy so long as they are natural, but there is also enrichment.

Variety – there is also an attempt to offer variety for example organic juices

and novel combinations such as manderine and raspberry.

One of the non pure juices was a nectar containing 15 fruits and 9 vitamins!

Also interesting was that many of the juices specified technological issues such as quality systems, UHT processing and not from concentrate.